In 2018, corporate sponsors spent over $23 billion dollars in the United States, Canada, and Mexico alone. Did you claim your slice of the pie?
Whether you’re a business jockeying for market position or a non-profit seeking to fund critical initiatives, sponsorships are powerful generators of revenue and impact. And to let you in on a little secret - great idea paired with a great strategy will always find a way to get funded.
Learn what makes sponsors tick and begin to unlock the best kept secret for revenue generation.
Understand the value you bring to the table and seek opportunities to align with the sponsors business objectives. Check out these blog entries to begin understanding the fundamentals between business-to-business sales and sponsorship.
Thanks for stopping by. By way of introduction, my name is Danny Heinsohn - my job is to help you build a revenue generating machine that funds critical initiatives, and to also help you create a sustainable ecosystem of community partnerships.
Growing up, my identity revolved around playing sports, teamwork, and watching games on television. Inspired by this childhood passion, I began to develop my professional career while working for a start-up company in 2002. As I learned the ropes about the business side of sports and corporate sponsorship, I noticed that the competition didn’t really focus on the branding element for what they offered the market. Through great mentorship and a fierce determination to make a name for myself, I began to differentiate on the details that the competition overlooked.
My first breakthrough came in 2004 when I earned the business of one-third of the college bowl game market. Each college bowl game was backed by a corporate sponsor. Then during the third year in partnership with a national sports conference I converted a $6,000 investment into a $250,000 annual return by being positioned as a sponsor.
For over 16 years I’ve had the privilege to work alongside hundreds of the biggest names in the industry, while assembling thousands of deals. The New York Yankees, Baltimore Ravens, Nike, Toyota, NASCAR, The Super Bowl, MillerCoors, UPS, and Samsung, are a few amazing properties I’ve had the honor to call clients. Those long-standing partnerships taught me valuable lessons in creating value, humanizing connections, customization, the importance of branding, and the power of perseverance.
I’m thrilled for the opportunity to share those lessons and help you achieve similar success through SPONSORSHIPS THAT WIN.
Danny provided a great framework for approaching special event and nonprofit sponsorship. Great first-hand experiences to share and an easy-to-follow methodology for developing a robust and high impact sponsorship development plan.
Heather Goulding – Director of Development & Community Engagement / Susan G. Komen
Now that I have a better understanding of how to use goal setting, I find that I am hitting and maintaining my goals more often, which has created an increase in productivity on my end. Our time with Danny as a sales coach has stoked my inner creative fires, and given me the impetus to strive for more!
Eduardo Gutierrez – Technical Sales / Sierra Computer Group
I recently attended Danny's sponsorship workshop and his insights helped me look at our organization's approach from start to finish. I was able to identify a number of actionable items, and have already implemented a few. Thanks for the opportunity and the connections made!
Heidi Parker – Executive Director / Immunize Nevada
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