Do your homework and learn what makes them tick.
Thoroughly understand the value you provide.
Demonstrate your commitment to support sponsor objectives.
Every business has a need that must be met. Your job is to identify that need and clearly articulate the value that improves the performance of their business. Sponsors will warm up to your idea if you can forge confidence, demonstrate value, and enable access to your audience.
My job is to help accelerate your success.
Develop your game plan to build an abundant pipeline of sponsorship leads.
Establish alignment and show prospective businesses how you help them win.
Whether you prefer to learn virtually, through a group collaboration or an experienced performance coach, this program is designed to accommodate all three. We learn best by doing. Each participant receives a spiral bound notebook to take valuable notes, outline your success strategy and generate ideas with the group. This workshop will help you...
In this four-part course you'll learn to:
SESSION 1: Introduction to Sponsorship
SESSION 2: Who wants what you have?
SESSION 3: Sell it like you mean it
SESSION 4: The art of writing an effective sponsorship proposal
Growth, profitability, and predictability is the desired outcome for any sales pursuit. You know the reason why you've arrived at the start line. Now it's time to develop a strategy to cross the finish line with flying colors.
Let's get to work and win together!
We begin with the end in mind. What does sales success look like for you?
Once we define success, we identify what's working, prioritize, and determine what can be improved and/or implemented. It's important to become mindful of any performance gaps at the beginning. Often times, small adjustments and self-awareness lead to better time management, renewed focus, and improved performance. Questions to consider:
Sales is the lifeblood of your organization. Bottom line is you need to develop a process or system that generates quality sales leads every day. You know the benefits of your products, services and/or technology. Now it's time to:
"Use your imagination to fill in the blanks"
-- Barbara Corcoran from Shark Tank
GET SET is where the fun begins. What do your prospects and customers value the most? Your strategy must be predicated on the answer to this question. During this discovery process we collaborate to reveal "brandable" components that are unique to your business. Being able to differentiate on these details will set you apart.
"Success occurs when preparation meets opportunity"
GET SET is when we develop our strategy, differentiated with value and identified where to find qualified buyers. SELL is all about commitment and following up. I refer to this process as tactical execution, where we are in the trenches of our prospects best interests. Our chances of closing a sale increase when we've accumulated trust over time and/or established rapport with credible resources.
Now it's time to execute. During this collaborative session we will learn to:
If you’ve ever heard me speak on my 10 Principles to Sales Success, then you are probably familiar with the 2nd principle which is presence. Presence is an accumulation of trust over time. Social selling works the same way. You provide value and build rapport by delivering relevant content, establishing authentic connections, inspiring your followers, and engaging your audience.
When your audience is in a position to buy or subscribe to your service, it’s this accumulation of trust through social and digital that will put you in a position to secure a meeting or present your idea. Develop your personal brand, gain more opportunities and close more deals with social proof.
SAMPLE LEARNING OBJECTIVES
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